2023 Impact Report

Working Together

Community and Partnerships

Whether breaking down barriers to outdoor participation, introducing the next generation to paddlesports, or protecting free-flowing rivers and the health of our common waters, we’re proud to support a growing network of activists and organizations to make change and promote progress. Our approach is not to just write a check and check a box, but to roll up our sleeves and work meaningfully with our partners to succeed together.

Building Better

Product Sustainability

We have a long way to go toward reaching our sustainability goals, but we are making progress each day and every year. In recent years, we’ve made some of our biggest strides by moving to more sustainable materials and processes, reducing plastic used in packaging, and by making our operations more resource efficient. This has not only helped lower our environmental impact but has also led to new innovations in our products and business practices.

Taking Responsibility

Environmental and Social Governance

If there’s one thing that five decades in business has taught us, it’s that progress is not about reaching a destination, it’s about continually improving and pursuing larger goals. Being a leader comes with great responsibility, and we aim to put our values into action at every level of our organization, and at every stage of our supply chain. We’re have a long way to go toward meeting our goals, but we’re committed to improving each day.

Improving Operations

Internal Initiatives

As a 100% employee-owned business, we challenge each member of our team to consider the bigger picture in their day-to-day activities. Throughout the company, we constantly examine systems, processes and products to improve our performance. Advancements large and small add up over time to move NRS closer to our goals for sustainability, efficiency, and the customer experience. Making progress makes work fun, and we strive to move forward every day.

Taking Ownership

Culture and Employment

As a 100% employee-owned business, we cultivate an ownership culture that informs how we approach our work each day. Thinking like owners means pulling together toward common goals. The central theme uniting those goals is the bedrock of our company: service. NRS exists to serve its customers and community, people and the planet. Our commitment to service starts at home with how we treat one another, how we conduct ourselves in our daily activities, and how we interact with our local community.

Looking Forward

After celebrating our 50th anniversary 2022, we now begin to write the next chapter in NRS history. Whatever the future may hold, we will respond by staying committed to our foundational values. Serving customers and community, people and the planet, will always be our north star. While there is no fixed destination, we will continue moving forward with dedication to continual improvement. We are grateful for your trust and glad to share this journey with you.